Brand Details
About Beta
- Category
- Motorbike
- Country
- Italy
- Region
- Europe
- Founded
- 1904
- Headquarters
- Rignano sull'Arno, Tuscany, Italy
- Format
- Transparent PNG
Shown for identification. Beta and its logo are trademarks of their respective owner.
Brand History
The Beta Story
Beta traces its origins to 1904, when Giuseppe Bianchi began building bicycles in Florence, Italy; the company moved into motorcycle production after the Second World War. From the 1970s Beta increasingly specialised in off-road competition machines, becoming a dominant force in trials riding, where its bikes have won numerous world championships. The family-owned firm also builds a respected range of enduro motorcycles.
Current Lineup
Beta remains an independent, family-run Italian manufacturer producing trials and enduro motorcycles, with continued success in world championship off-road competition.
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