Brand Details
About Setra
- Category
- Car
- Country
- Germany
- Region
- Europe
- Founded
- 1951
- Headquarters
- Neu-Ulm, Germany
- Parent
- Daimler Truck (Daimler Buses)
- Format
- Transparent PNG
Shown for identification. Setra and its logo are trademarks of their respective owner.
Brand History
The Setra Story
Setra was established as a bus brand in 1951 by German coachbuilder Kässbohrer, its name derived from "selbsttragend" (self-supporting), reflecting its pioneering integral bus construction without a separate chassis. Setra coaches became a benchmark for European long-distance travel, and the brand passed to Mercedes-Benz's parent in 1995 when Daimler acquired Kässbohrer's bus operations.
Logo History
Evolution Of The Setra Logo
Current Lineup
Setra operates within Daimler Buses alongside Mercedes-Benz, building premium touring coaches and intercity buses.
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