Brand Details
About Cupra
- Category
- Car
- Country
- Spain
- Region
- Europe
- Founded
- 2018
- Headquarters
- Martorell, Spain
- Parent
- SEAT S.A. (Volkswagen Group)
- Format
- Transparent PNG
Shown for identification. Cupra and its logo are trademarks of their respective owner.
Brand History
The Cupra Story
Cupra was launched in 2018 when SEAT spun off its performance sub-brand, whose name derives from 'Cup Racing', into a standalone marque. Aimed at a sportier, more premium market than SEAT, it found rapid success with the Formentor crossover, its first bespoke model. Cupra has since become the growth engine of SEAT S.A. within the Volkswagen Group, expanding into electric vehicles with the Born and Tavascan.
Model Evolution
Cupra Through The Years
3 milestone models from 2020 to 2024.
Current Lineup
Cupra is an active and growing brand with a lineup including the Formentor, Leon, Ateca, Born, Tavascan, and Terramar.
Sales
Approximately 230,000 vehicles worldwide (2023).
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