Brand Details
About DeSoto
- Category
- Car
- Country
- United States
- Region
- North America
- Founded
- 1928
- Parent
- Chrysler Corporation (historical)
- Format
- Transparent PNG
Shown for identification. DeSoto and its logo are trademarks of their respective owner.
Brand History
The DeSoto Story
DeSoto was launched by the Chrysler Corporation in 1928 as a mid-priced brand slotted between Plymouth/Dodge and Chrysler. It sold strongly in its early decades and was known in the 1950s for Hemi V8 power and flamboyant tailfin styling. Squeezed by overlapping Chrysler brands and a weakening market position, DeSoto was discontinued in late 1960, with the final cars sold as 1961 models.
Logo History
Evolution Of The DeSoto Logo
Model Evolution
DeSoto Through The Years
4 milestone models from 1933 to 1955.
1933Photo: Oq10pass · CC0
1946Photo: Bob Adams from George, South Africa · CC BY-SA 2.0
1952Photo: Greg Gjerdingen from Willmar, USA · CC BY 2.0
1955Photo: AlfvanBeem · CC0
Current Lineup
DeSoto was discontinued in 1961 after Chrysler concluded the mid-price brand was no longer viable.
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