Holden Logo

Brand History

The Holden Story

Holden traced its origins to a saddlery founded in Adelaide in 1856 by James Alexander Holden, which evolved into a car body builder before General Motors took control in 1931. In 1948 the Holden 48-215 became the first mass-produced car designed and built in Australia, and later models such as the Kingswood and Commodore made Holden the definitive Australian car brand. Rising costs and a shrinking local market led GM to end Australian manufacturing in October 2017, and the brand itself was retired shortly afterwards.

Logo History

Evolution Of The Holden Logo

1. 1928–2021

   Holden's badge depicted a lion resting a paw on a stone, referencing the fable that observing a lion rolling a stone inspired the invention of the wheel. The emblem was introduced in 1928 and modernised several times over the decades, remaining in use until the brand's retirement.

Model Evolution

Holden Through The Years

5 milestone models from 1948 to 1985.

1948

1967

1968

1978

1985