Brand Details
About Sterling
- Category
- Car
- Country
- United States
- Region
- North America
- Founded
- 1998
- Parent
- Daimler (Freightliner) — historical
- Format
- Transparent PNG
Shown for identification. Sterling and its logo are trademarks of their respective owner.
Brand History
The Sterling Story
Sterling Trucks was established in 1998 after Freightliner, part of Daimler, acquired Ford's heavy truck business and relaunched it under the Sterling name. The brand produced Class 5 through Class 8 commercial trucks for the North American market, slotting between Freightliner and Western Star in Daimler's truck portfolio.
Logo History
Evolution Of The Sterling Logo
Current Lineup
Daimler discontinued the Sterling brand in 2009 amid the economic downturn and a consolidation of its North American truck operations.
Spotted something wrong on this page? Send us the correction — with a source, and we will fix it. How this site is written.