Brand Details
About Subaru
- Category
- Car
- Country
- Japan
- Region
- Asia
- Founded
- 1953
- Founder
- Kenji Kita (Fuji Heavy Industries)
- Headquarters
- Tokyo, Japan
- Parent
- Subaru Corporation
- Format
- Transparent PNG
Shown for identification. Subaru and its logo are trademarks of their respective owner.
Brand History
The Subaru Story
Subaru emerged in 1953 from the merger of remnants of the Nakajima Aircraft Company. Its formula — boxer engines and symmetrical all-wheel drive — plus World Rally Championship glory with the Impreza WRX made it a cult brand, while the Outback and Forester built a fiercely loyal following in America.
Logo History
Evolution Of The Subaru Logo
1953–present
'Subaru' is Japanese for the Pleiades star cluster; the six stars represent the six companies that merged to form Fuji Heavy Industries.
Model Evolution
Subaru Through The Years
6 milestone models from 1958 to 2012.
1958Photo: Mytho88 · CC BY-SA 3.0
1971Photo: OSX · Public domain
1989Photo: Kevauto · CC BY-SA 4.0
1992Photo: Alexander-93 · CC BY-SA 4.0
1997Photo: Alexander Migl · CC BY-SA 4.0
2012Photo: Elise240SX · CC BY-SA 4.0
Current Lineup
Key models are the Outback, Forester, Crosstrek, WRX and the Solterra EV, with the US as its dominant market.
Sales
Approximately 976,000 vehicles worldwide (FY2023).
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