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CARBRANDLOGOS
1937 Alvis 12/70

CarBrandLogos archive · Alvis · 1937

Alvis12/70

The junior Alvis of the late thirties — a small six's virtues from a well-bred four.

Discover the story

Photo: Redsimon · CC BY 3.0

A defining chapter in Alvis history.

Explore the ideas, engineering and context that shaped the Alvis 12/70, then continue into its specifications and place in the marque's lineage.

Alvis 12-70 DHC front

01

Origins

The 12/70 of 1937 was the entry point to Alvis ownership in the marque's silver age, when the catalogue was crowned by the Speed 25 and the 4.3-Litre. Its 1.8-litre four-cylinder engine drove through a four-speed gearbox with synchromesh, and the chassis carried handsome, well-proportioned coachwork — a compact car with the build integrity and dignified manner of its larger siblings, at a price a professional man could reach. It offered no fireworks and needed none; the appeal was the quality of everything the driver touched. Production ran until the war stopped car-making in 1940, after which the factory turned to aero-engine work and was heavily bombed. When Alvis resumed in 1946, its TA14 was a direct development of this car — the 12/70's sound bones carrying the marque into the post-war world.

Alvis 12-70 DHC front · Redsimon · CC BY 3.0

The facts that define it.

Produced

1937–1940

Engine

1,842&nbsp
Alvis 12-70 DHC rear

The 12/70, in detail.

Production
1937–1940; 741 made
Body style
Sports saloon with luggage boot or 4-seater drophead coupé
Engine
1,842 cc OHV I4
Transmission
Single plate clutch, 4-speed centrally changed by a short lever gearbox, synchromesh on 2nd, 3rd and top, half-floating spiral bevel driven axle
Assembly
United Kingdom: Coventry, England
Manufacturer
Alvis

Badge at launch

Alvis logo used in 1919

Alvis, 1919

This is the marque emblem that accompanied the 12/70's era. The full identity timeline is documented in the brand archive.

Explore the logo history →