Brand Details
About Ariel
- Category
- Car
- Country
- United Kingdom
- Region
- Europe
- Founded
- 1999
- Founder
- Simon Saunders
- Headquarters
- Crewkerne, Somerset, United Kingdom
- Format
- Transparent PNG
Shown for identification. Ariel and its logo are trademarks of their respective owner.
Brand History
The Ariel Story
Ariel Motor Company was established in Somerset, England, in 1999 by designer Simon Saunders, reviving a storied British name that dated back to Birmingham bicycles and motorcycles of the 19th century. Its signature product, the Atom, launched around 2000, is a minimalist sports car with an exposed tubular frame and startling power-to-weight ratio, later joined by the off-road-oriented Nomad.
Logo History
Evolution Of The Ariel Logo
Model Evolution
Ariel Through The Years
2 milestone models from 2000 to 2014.
2000Photo: Brian Snelson · CC BY 2.0
2014Photo: big-ashb · CC BY 2.0
Current Lineup
Ariel builds small volumes of the Atom and Nomad in Somerset and has been developing the electric Hipercar project.
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