Citroën Logo

Brand History

The Citroën Story

André Citroën founded his car company in Paris in 1919, applying mass-production methods learned from armaments manufacturing to become one of Europe's largest automakers. Citroën became famous for engineering daring: the front-wheel-drive Traction Avant of 1934, the minimalist 2CV, and the hydropneumatic DS of 1955. The Traction Avant's development costs bankrupted the firm, which passed to Michelin in 1935 and then to Peugeot in 1976, forming PSA.

Logo History

Evolution Of The Citroën Logo

1. 1919–2009

   The double-chevron emblem derives from the herringbone (double-helical) gears André Citroën manufactured before making cars. The two stacked chevrons have appeared on every Citroën since 1919, rendered over the years in blue and yellow, on red backgrounds, and in chrome.

2. 2009–2022

   A three-dimensional chromed version with softened, rounded chevrons accompanied the brand's move upmarket and the launch of the DS line.

3. 2022–present

   Citroën returned to a flat, oval badge enclosing the chevrons, deliberately echoing the original 1919 emblem for the electric era.

Model Evolution

Citroën Through The Years

6 milestone models from 1919 to 2002.

1919

1934

1948

1955

1974

2002