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DS logo

Brand Details

About DS

Category
Car
Country
France
Region
Europe
Founded
2014
Headquarters
Paris, France
Parent
Stellantis
Format
Transparent PNG

Shown for identification. DS and its logo are trademarks of their respective owner.

Brand History

The DS Story

DS Automobiles was established in 2014 when PSA spun the DS line, sold as premium Citroëns since 2009, into a standalone French luxury brand. Its name and ambitions invoke the legendary 1955 Citroën DS, and the brand emphasizes avant-garde French design and craftsmanship. DS also carries the group's flag in Formula E, where it has won multiple championships.

Logo History

Evolution Of The DS Logo

DS logo from 2009
2009
DS logo from 2019
2019

Model Evolution

DS Through The Years

3 milestone models from 2011 to 2020.

2011 DS 42011

DS 4

Photo: M 93 · CC BY-SA 3.0 de

2017 DS 7 Crossback2017

DS 7 Crossback

Photo: Vauxford · CC BY-SA 4.0

2020 DS 92020

DS 9

Photo: Harvey Bold · CC BY 4.0

Current Lineup

DS operates within Stellantis as its French premium brand, selling models such as the DS 3, DS 4, DS 7, and the electric N°8 flagship.

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