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2017 DS 7 Crossback

CarBrandLogos archive · DS · 2017

DSDS 7 Crossback

The first car conceived as a DS rather than rebadged into one.

Discover the story

Photo: Vauxford · CC BY-SA 4.0

A defining chapter in DS history.

Explore the ideas, engineering and context that shaped the DS 7 Crossback, then continue into its specifications and place in the marque's lineage.

2018 DS 7 Crossback Ultra Prestige PTC 1.6 Rear

01

Origins

Everything DS had sold before this was a Citroen with different jewellery. The DS 7 Crossback, launched in 2017, was the first vehicle designed from the start to be a DS, and the brand chose the loudest possible introduction: a black one carried Emmanuel Macron up the Champs-Elysees at his inauguration in May 2017, before the car had reached showrooms.

2018 DS 7 Crossback Ultra Prestige PTC 1.6 Rear · Vauxford · CC BY-SA 4.0

DS 7 Crossback E-Tense IMG 2552

02

Design and engineering

Ugo Spagnolo's design leaned on precision detail rather than bulk — the diamond-pattern grille, and headlamps whose three lens modules physically rotate through 180 degrees when the car is unlocked, a piece of theatre that also served the adaptive lighting. Inside, the pattern established by the DS 5 continued with pearl-stitched leather, a clock that pivots out of the dashboard, and material choices intended to read as Parisian rather than Bavarian.

DS 7 Crossback E-Tense IMG 2552 · Alexander Migl · CC BY-SA 4.0

DS 7 Crossback E-Tense IMG 2556

03

In production

The technology was where PSA spent its money. DS Active Scan Suspension used a camera to read the road ahead and prepare the dampers for what was coming, and night vision using an infrared camera was offered — both features usually found several classes above a compact SUV. The powertrain range covered small turbo petrol engines, BlueHDi diesels, and eventually plug-in hybrids, including a four-wheel-drive version with an electric motor on the rear axle.

DS 7 Crossback E-Tense IMG 2556 · Alexander Migl · CC BY-SA 4.0

04

Legacy

Built at Mulhouse in France and at Shenzhen for China, it became the brand's best-selling model and the clearest demonstration of what DS was for. It ran into the Stellantis era before handing over to the DS No. 7.

The facts that define it.

Produced

2017–2026

Engine

Petrol:

Designer

Ugo Spagnolo

Body

5-door SUV
DS 7 Crossback E-Tense IMG 2552

The DS 7 Crossback, in detail.

Production
2017–2026
Class
Compact luxury crossover SUV
Body style
5-door SUV
Layout
Front-engine, front-wheel-drive or all-wheel-drive
Engine
Petrol:; 1.2 L PSA EB2DTS Turbo I3; 1.6 L PSA EP6FDT Turbo I4; Diesel:; 1.5 L PSA DV5 BlueHDi I4; 2.0 L PSA DW10 BlueHDi I4; Hybrid:; 1.6 L PSA EP6FDT PHEV I4 (HYBRID 225 e-EAT8); 1.6 L PSA EP6CDTX PHEV I4 (HYBRID4 300 e
Transmission
6-speed manual; 8-speed Aisin AWF8F35 automatic
Designer
Ugo Spagnolo
Assembly
France: Mulhouse (Mulhouse Plant); China: Shenzhen (Baoneng, formerly Changan PSA)
Manufacturer
DS Automobilesefn; name=manufacturer; PSA Group (2017–2021) ; Stellantis (2021–present)

Badge at launch

DS logo used in 2009

DS, 2009

This is the marque emblem that accompanied the DS 7 Crossback's era. The full identity timeline is documented in the brand archive.

Explore the logo history →