Ducati Logo

Brand History

The Ducati Story

Ducati began in 1926 making radio components; its first motorised bicycle engine, the Cucciolo, appeared in 1946. Fabio Taglioni's desmodromic valve system became the brand's signature, and the 916 of 1994 made Ducati the Ferrari of motorcycles — backed by more World Superbike titles than any other manufacturer and MotoGP championships in the 2020s.

Logo History

Evolution Of The Ducati Logo

1. 1926–1997

   From radio-era emblems to the 'elephant' badge of the bevel era and simple wordmarks.

2. 1997–present

   The red shield with sweeping 'Ducati' script, refined in 2008.

Model Evolution

Ducati Through The Years

6 milestone models from 1946 to 2018.

1946

1987

1993

1994

2003

2018