Brand Details
About Lexus
- Category
- Car
- Country
- Japan
- Region
- Asia
- Founded
- 1989
- Founder
- Toyota Motor Corporation (Eiji Toyoda's 'F1' project)
- Headquarters
- Nagoya, Japan
- Parent
- Toyota Motor Corporation
- Format
- Transparent PNG
Shown for identification. Lexus and its logo are trademarks of their respective owner.
Brand History
The Lexus Story
Lexus launched in 1989 with the LS 400, a sedan so refined it shocked the German establishment and redefined luxury-car quality. Built from a secret Toyota project ('the finest car ever built'), Lexus pioneered luxury hybrids with the RX 400h and remains the benchmark for reliability in the premium segment.
Logo History
Evolution Of The Lexus Logo
1989–present
The elliptical 'L' badge, drawn to a precise mathematical formula; only minor refinements since launch.
Model Evolution
Lexus Through The Years
7 milestone models from 1989 to 2022.
1989Photo: Kevauto · CC BY-SA 4.0
1991Photo: Altair78 · CC BY 3.0
1998Photo: © M 93 · CC BY-SA 3.0 de
1999Photo: Elise240SX · CC BY-SA 4.0
2010Photo: Tennen-Gas · CC BY-SA 3.0
2017Photo: Mr.choppers · CC BY-SA 3.0
2022Photo: Alexander Migl · CC BY-SA 4.0
Current Lineup
The lineup spans the ES and LS sedans, NX/RX/GX/LX SUVs, LC coupe, and the RZ EV, with LBX opening a new compact segment.
Sales
Approximately 824,000 vehicles worldwide (2023) — a brand record.
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