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1998 Lexus RX

CarBrandLogos archive · Lexus · 1998

LexusRX

The car that turned SUVs from trucks into tall estates, and sold millions doing it.

Discover the story

Photo: © M 93 · CC BY-SA 3.0 de

A defining chapter in Lexus history.

Explore the ideas, engineering and context that shaped the Lexus RX, then continue into its specifications and place in the marque's lineage.

1st.Lexus.RX

01

Origins

Before the RX, a luxury SUV meant a body bolted to a ladder frame, with the ride and steering that implies. Lexus took a different reading of what buyers actually wanted, which was the height, the view and the space, not the ability to tow a horsebox across a field. The RX 300 of 1998 was built on a unibody platform derived from the Camry, with a transverse V6 and front-wheel drive as standard. It drove like a tall car because it essentially was one.

1st.Lexus.RX · IFCAR · Public domain

2007-2008 Lexus RX 350 Sports Luxury wagon 02

02

Design and engineering

This was treated at the time as a slightly odd compromise. It turned out to be exactly right. The RX became Lexus's best-selling model in North America almost immediately and has stayed there, outselling the saloons that the brand was founded to build. Practically every luxury crossover since has followed the same recipe.

2007-2008 Lexus RX 350 Sports Luxury wagon 02 · OSX · Public domain

2007-2008 Lexus RX 350 Sports Luxury wagon 03

03

In production

It was also the vehicle Toyota used to move hybrid technology upmarket. The RX 400h of 2005 was the first hybrid from a luxury brand, using the electric motor to add performance rather than only to save fuel, which reframed what hybrid drive was for. Japanese-market versions were sold as the Toyota Harrier until the two lines diverged. Successive generations grew, gained a third row for a while, and adopted the spindle grille, but the underlying idea has not changed since 1998.

2007-2008 Lexus RX 350 Sports Luxury wagon 03 · OSX · Public domain

The facts that define it.

Produced

1997–present

Body

5-door SUV
2007-2008 Lexus RX 350 Sports Luxury wagon 02

The RX, in detail.

Production
December 1997 – present
Class
Compact crossover SUV#Luxury vehicles; Compact luxury crossover SUV (1997–2003) ; Mid-size luxury car; Mid-size luxury crossover SUV (2003–present)
Body style
5-door SUV
Layout
Front-engine, front-wheel drive ; Front-engine, four-wheel drive
Manufacturer
Toyota

Badge at launch

Lexus logo used in 1989

Lexus, 1989

This is the marque emblem that accompanied the RX's era. The full identity timeline is documented in the brand archive.

Explore the logo history →