Brand Details
About Pirelli
- Category
- Car
- Country
- Italy
- Region
- Europe
- Founded
- 1872
- Founder
- Giovanni Battista Pirelli
- Headquarters
- Milan, Italy
- Parent
- Pirelli & C. S.p.A.
- Format
- Transparent PNG
Shown for identification. Pirelli and its logo are trademarks of their respective owner.
Brand History
The Pirelli Story
Giovanni Battista Pirelli founded the company in Milan in 1872, moving into tyres in 1901. Pirelli built a reputation on high-performance rubber and motorsport, and since 1964 its Pirelli Calendar has been a cultural artefact in its own right.
Current Lineup
Pirelli has been Formula 1's sole tyre supplier since 2011 and focuses almost entirely on premium and high-performance car tyres.
Sales
Approximately €6.6 billion in revenue (2023).
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