Vauxhall Logo

Brand History

The Vauxhall Story

Vauxhall was founded in 1857 by Alexander Wilson as a pump and marine engine maker in the Vauxhall district of London, building its first car in 1903 and earning early acclaim with sporting models like the Prince Henry and 30-98. General Motors acquired the company in 1925, and for decades Vauxhall served as GM's British brand, latterly selling rebadged Opel designs such as the Astra and Corsa from its plants in Luton and Ellesmere Port. In 2017 Vauxhall passed with Opel to France's PSA Group, which merged into Stellantis in 2021.

Logo History

Evolution Of The Vauxhall Logo

1. 1857–2008

   Vauxhall has used the griffin as its emblem since its earliest days, a heraldic creature linked to the medieval landowner Fulk le Breant, from whom the Vauxhall area of London takes its name. The griffin appeared in many stylized forms over the decades, typically holding a flag bearing a 'V'.

2. 2008–2019

   A glossy three-dimensional version placed the silver griffin on a chrome-ringed circular badge.

3. 2019–present

   The badge was flattened into a simplified two-dimensional griffin within a single ring, aligning with modern minimalist branding and subsequently refined further for the electric era.

Model Evolution

Vauxhall Through The Years

8 milestone models from 1913 to 2000.

1913

1948

1954

1957

1963

1975

1993

2000