Skip to content
CARBRANDLOGOS
1969 ARO 24 Series

CarBrandLogos archive · ARO · 1969

ARO24 Series

The 24 — Romania's Land Rover, sold to seventy countries.

Discover the story

Photo: Torsten Maue · CC BY 2.0

A defining chapter in ARO history.

Explore the ideas, engineering and context that shaped the ARO 24 Series, then continue into its specifications and place in the marque's lineage.

ARO 243

01

Origins

The ARO 24 Series of 1969 modernised Câmpulung's off-roader into its definitive form: coil-sprung front suspension, a family of petrol and diesel engines, and body styles from soft-top field car to wagon — a genuine Land Rover competitor priced for the developing world. It became socialist Romania's export star, shipped to some seventy countries, assembled abroad from Portugal to Brazil, serving armies, farms and aid agencies wherever cheap all-terrain honesty mattered. Quality tracked the domestic economy's decline through the 1980s, and post-revolution privatisation ended in 2006's messy collapse. But the 24's record stands: hundreds of thousands built across nearly four decades — the Bloc's most travelled 4x4 after the UAZ, and Romania's most successful automotive ambassador.

ARO 243 · JOHN LLOYD · CC BY 2.0

The facts that define it.

Produced

1969–2006

Engine

Petrol/Diesel/Turbodiesel engines

Body

2-door convertible
ARO 246

The 24 Series, in detail.

Production
1969–2006 (Romania); 1975–1995 (Portugal); 1980–1990 (Spain); 2002–2006 (Brazil)
Class
Off-road vehicle
Body style
2-door convertible; 3-door SUV; 4-door SUV; 4-door convertible; 5-door SUV; 2-door pickup; 4-door pickup
Layout
Front-engine, rear-wheel drive / Four-wheel drive
Engine
Petrol/Diesel/Turbodiesel engines
Transmission
4-speed manual; 5-speed manual; 4-speed automatic
Assembly
Romania: Câmpulung-Muscel; Portugal: Setúbal (Portaro:1975–1985); Portugal: Tramagal (Portaro: 1985–1995); Spain: Barcelona (HISPARO); Brazil: Manaus (Cross Lander)
Manufacturer
ARO

Badge at launch

ARO logo used in 1957

ARO, 1957

This is the marque emblem that accompanied the 24 Series's era. The full identity timeline is documented in the brand archive.

Explore the logo history →

A chapter between icons.