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1932 Peerless V-16

CarBrandLogos archive · Peerless · 1932

PeerlessV-16

A V16 prototype, Prohibition's end — and a car company that chose beer.

Discover the story

Photo: Akrasia25 · CC BY-SA 4.0

A defining chapter in Peerless history.

Explore the ideas, engineering and context that shaped the Peerless V-16, then continue into its specifications and place in the marque's lineage.

1932 Peerless V-16

01

Origins

By 1932 Peerless had built its last production car, and its farewell was extraordinary: a one-off V16 prototype with a lightweight aluminium body by Murphy of Pasadena, intended to relaunch the marque at the very summit of the market alongside Cadillac's sixteen. The Depression made the plan absurd, and Peerless's directors saw a better use for a large Cleveland factory with excellent plumbing: the end of Prohibition was coming. The company re-equipped the plant, took a licence to brew Carling's Black Label, and never built another car — the only American luxury marque to become a brewery. The solitary V16, preserved today, is one of the great might-have-beens: proof that Peerless could still engineer with the best, attached to a company wise enough not to try.

1932 Peerless V-16 · Akrasia25 · CC BY-SA 4.0

The facts that define it.

Engine

464.6 cu in (7.6 L) V16

Designer

Franklin Q. Hershey
1932 Peerless V-16

The V-16, in detail.

Production
1932; Only one model built
Class
Ultra-luxury car
Body style
Coachbuilt to owner's preference
Engine
464.6 cu in (7.6 L) V16
Transmission
3-speed manual
Designer
Franklin Q. Hershey
Assembly
Cleveland, Ohio, United States
Manufacturer
Peerless Motor Company