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CARBRANDLOGOS
1932 Pierce-Arrow Twelve

CarBrandLogos archive · Pierce-Arrow · 1932

Pierce-ArrowTwelve

Pierce-Arrow's V12 answer in the cylinder wars — proven at Bonneville by Ab Jenkins.

Discover the story

Photo: F. D. Richards from Clinton, MI · CC BY-SA 2.0

A defining chapter in Pierce-Arrow history.

Explore the ideas, engineering and context that shaped the Pierce-Arrow Twelve, then continue into its specifications and place in the marque's lineage.

Rockville Antique And Classic Car Show 2016

01

Origins

When Cadillac unleashed its V16 in 1930, every American luxury house had to answer. Pierce-Arrow's reply, launched for 1932, was a V12 of eventually 7.6 litres — quiet, muscular, and proven in the most public way imaginable: Ab Jenkins took a nearly stock Twelve to the Bonneville salt in 1932 and averaged 112 mph for twenty-four hours without relief, a run that made headlines nationwide and was repeated faster the following years. The car itself was superb, and it hardly mattered. Pierce had been cut loose from Studebaker's collapse, the luxury market had evaporated, and no engineering could argue with the Depression. The Twelve carried the marque's colours until the end in 1938 — the fender-lamped aristocrat going down with its standards fully intact.

Rockville Antique And Classic Car Show 2016 · S Pakhrin from DC, USA · CC BY 2.0

The facts that define it.

Produced

1932–1938

Engine

398 cuin V-12 (1932)

Designer

Herbert M. Dawley
Rockville Antique And Classic Car Show 2016

The Twelve, in detail.

Production
1932-1938
Class
Ultra-luxury car
Body style
Coachbuilt to owner's preference; 2-door convertible; 4-door convertible; 2-door coupe; 4-door sedan; 2-door roadster; 4-door town car; 4-door limousine
Layout
Front mid-engine, rear-wheel-drive
Engine
398 cuin V-12 (1932) ; 429 cuin V-12 (1932-1933) ; 461.8 cuin V-12 (1933-1938)
Transmission
3-speed manual
Designer
Herbert M. Dawley
Manufacturer
Pierce-Arrow

Badge at launch

Pierce-Arrow logo used in 1901

Pierce-Arrow, 1901

This is the marque emblem that accompanied the Twelve's era. The full identity timeline is documented in the brand archive.

Explore the logo history →