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Daimler logo

Brand Details

About Daimler

Category
Car
Country
United Kingdom
Region
Europe
Founded
1896
Headquarters
Coventry, United Kingdom
Format
Transparent PNG

Shown for identification. Daimler and its logo are trademarks of their respective owner.

Brand History

The Daimler Story

The Daimler Motor Company was founded in Coventry in 1896, having licensed the rights to Gottlieb Daimler's engine patents for Britain, and is regarded as one of the country's first car manufacturers. It became the traditional supplier of state cars to the British royal family and built stately luxury saloons and limousines, its cars distinguished by a fluted radiator grille. Jaguar acquired Daimler in 1960, after which the name was used mainly on flagship versions of Jaguar saloons.

Model Evolution

Daimler Through The Years

5 milestone models from 1953 to 1968.

1953 Conquest1953

Conquest

Photo: Charles01 · CC BY-SA 3.0

1958 Majestic1958

Majestic

Photo: Fr Jack Hackett · Public domain

1959 SP2501959

SP250

Photo: Calreyn88 · CC BY 4.0

1966 Sovereign1966

Sovereign

Photo: Steepwiki · CC BY 3.0

1968 DS4201968

DS420

Photo: Dave Hitchborne · CC BY-SA 2.0

Current Lineup

The Daimler marque has been dormant since the 2000s, though the name is retained within Jaguar Land Rover.

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