Brand Details
About Harley-Davidson
- Category
- Motorbike
- Country
- United States
- Region
- North America
- Founded
- 1903
- Founder
- William S. Harley, Arthur, Walter and William Davidson
- Headquarters
- Milwaukee, Wisconsin, USA
- Parent
- Harley-Davidson, Inc.
- Format
- Transparent PNG
Shown for identification. Harley-Davidson and its logo are trademarks of their respective owner.
Brand History
The Harley-Davidson Story
Started in a Milwaukee shed in 1903, Harley-Davidson survived the Depression, two world wars and the Japanese invasion of the 1970s — its 1981 management buyout and 1980s revival is a business-school classic. The V-twin cruiser, the bar-and-shield badge and the open road became inseparable ideas in American culture.
Logo History
Evolution Of The Harley-Davidson Logo
1910–present
The bar-and-shield logo, trademarked in 1910, has carried the brand for over a century with only periodic refinement — including the 'Number One' racing badge of the 1970s.
Model Evolution
Harley-Davidson Through The Years
5 milestone models from 1940 to 2019.
1940Photo: User:Bukvoed · CC BY 2.5
1957Photo: Ronald Saunders from Warrington, UK · CC BY-SA 2.0
1990Photo: Nitot · CC BY-SA 4.0
2001Photo: Wikimedia Commons · Public domain
2019Photo: Auge=mit · CC BY-SA 3.0
Current Lineup
The lineup spans Grand American Touring, Softail and Sportster families, the Pan America adventure bike, and the LiveWire electric sub-brand.
Sales
Approximately 180,000 motorcycles worldwide (2023).
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