Brand Details
About Jaguar
- Category
- Car
- Country
- United Kingdom
- Region
- Europe
- Founded
- 1935
- Founder
- William Lyons and William Walmsley
- Headquarters
- Coventry, United Kingdom
- Parent
- Tata Motors (JLR)
- Format
- Transparent PNG
Shown for identification. Jaguar and its logo are trademarks of their respective owner.
Brand History
The Jaguar Story
Founded as the Swallow Sidecar Company in 1922, the firm first put the Jaguar name on a car with the SS Jaguar of 1935, and took it as the company name in 1945, once the SS initials had acquired an association it could not survive. The XK120 was the fastest production car of its day, the D-Type won Le Mans three times, and the 1961 E-Type became perhaps the most beautiful car ever made. After spells under British Leyland and Ford, Jaguar joined Land Rover under Tata in 2008.
Logo History
Evolution Of The Jaguar Logo
1935–2024
The leaping jaguar ('leaper') mascot and snarling 'growler' face badge in various renderings.
2024–present
A controversial new geometric 'JaGUar' wordmark and monogram accompanying the electric relaunch.
Model Evolution
Jaguar Through The Years
8 milestone models from 1936 to 2018.
1936Photo: MrWalkr · CC BY-SA 4.0
1948Photo: Alexander Migl · CC BY-SA 4.0
1959Photo: User Arpingstone on en.wikipedia · Public domain
1961Photo: DeFacto · CC BY-SA 4.0
1968Photo: Jaguar MENA · CC BY 2.0
1992Photo: Brian Snelson · CC BY 2.0
2013Photo: Vauxford · CC BY-SA 4.0
2018Photo: Vauxford · CC BY-SA 4.0
Current Lineup
Jaguar paused most production in 2024–25 to relaunch as an all-electric luxury brand, previewed by the Type 00 concept.
Sales
Approximately 67,000 vehicles worldwide (FY2023/24).
Spotted something wrong on this page? Send us the correction — with a source, and we will fix it. How this site is written.