Brand Details
About McLaren
- Category
- Car
- Country
- United Kingdom
- Region
- Europe
- Founded
- 1985
- Founder
- Bruce McLaren
- Headquarters
- Woking, United Kingdom
- Parent
- McLaren Group
- Format
- Transparent PNG
Shown for identification. McLaren and its logo are trademarks of their respective owner.
Brand History
The McLaren Story
New Zealand racer Bruce McLaren founded his racing team in 1963; it became one of Formula 1's most successful constructors. Road cars came from a separate company, McLaren Cars, set up in 1985. Its 1992 McLaren F1 — with its gold-lined engine bay and central driving seat — was the fastest car of the century, and since 2010 McLaren Automotive has built a full range of carbon-tubbed supercars.
Logo History
Evolution Of The McLaren Logo
1963–1997
Early badges featured a kiwi bird, honouring Bruce's homeland.
1997–present
The 'speedmark' swoosh, said to evoke vortices from a rear wing.
Model Evolution
McLaren Through The Years
6 milestone models from 1992 to 2021.
1992Photo: Chelsea Jay · CC BY-SA 4.0
2011Photo: M 93 · CC BY-SA 3.0 de
2013Photo: Axion23 (original) Tony Patt (cropped) · CC BY 2.0
2017Photo: Vauxford · CC BY-SA 4.0
2018Photo: Alexander Migl · CC BY-SA 4.0
2021Photo: Liam Walker · CC BY-SA 4.0
Current Lineup
The lineup includes the Artura, 750S, GTS and the W1 hypercar.
Sales
Approximately 2,100 cars worldwide (2023).
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