Porsche Logo

Brand History

The Porsche Story

Ferdinand Porsche, Anton Piëch and Adolf Rosenberger registered the engineering consultancy Dr. Ing. h.c. F. Porsche GmbH in Stuttgart on April 25, 1931. Its early commissions included the Type 60 that became the Volkswagen. The Porsche sports-car brand dates from June 8, 1948, when Ferry Porsche and his team in Gmünd received road approval for the 356 No. 1, the first car bearing the Porsche name. The 901 debuted at the 1963 Frankfurt motor show and entered production in 1964 as the 911 after Peugeot objected to the original number. The Cayenne expanded Porsche into SUVs in 2002, and the Taycan began its modern production-electric era in 2019.

Logo History

Evolution Of The Porsche Logo

1. 1948–1952

   The first Porsche used the PORSCHE wordmark; the crest had not yet been created.

2. 1952–2023

   Franz Xaver Reimspieß drew the crest around Stuttgart's rearing horse, framed by the red-and-black colors and antlers of Württemberg-Hohenzollern. Porsche revised it in 1954, 1963, 1973, 1994 and 2008 without changing its core composition.

3. 2023–present

   The seventh crest introduced brushed precious-metal surfaces, a honeycomb structure, a redrawn horse and subtler gold. Its rollout on vehicles began at the end of 2023.

Model Evolution

Porsche Through The Years

7 milestone models from 1939 to 2019.

1939

1948

1964

1977

1996

2002

2019