Brand Details
About Saturn
- Category
- Car
- Country
- United States
- Region
- North America
- Founded
- 1985
- Headquarters
- Spring Hill, Tennessee, United States (original)
- Parent
- General Motors
- Format
- Transparent PNG
Shown for identification. Saturn and its logo are trademarks of their respective owner.
Brand History
The Saturn Story
Saturn was launched by General Motors in 1985 as "a different kind of car company," an experiment in Japanese-style manufacturing and customer relations built around a new plant in Spring Hill, Tennessee. Its early compacts featured dent-resistant polymer body panels and no-haggle pricing, winning unusual customer loyalty in the 1990s. GM's underinvestment left the lineup dated, and later rebadged models failed to revive the brand's distinct identity.
Logo History
Evolution Of The Saturn Logo
Model Evolution
Saturn Through The Years
7 milestone models from 1990 to 2008.
Current Lineup
GM wound down Saturn in 2009-2010 during its bankruptcy restructuring, after a planned sale to Penske Automotive fell through.
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