
Brand Details
About Soueast
- Category
- Car
- Country
- China
- Region
- Asia
- Founded
- 1995
- Headquarters
- Fuzhou, Fujian, China
- Format
- Transparent PNG
Shown for identification. Soueast and its logo are trademarks of their respective owner.
Brand History
The Soueast Story
Soueast (South East Motor) was founded in 1995 as a joint venture between China's Fujian Motor Industry Group and Taiwan's China Motor Corporation, with Mitsubishi Motors later taking a stake. Based in Fuzhou, the company initially built minibuses and licensed Mitsubishi-based sedans before developing its own passenger car range.
Logo History
Evolution Of The Soueast Logo

Model Evolution
Soueast Through The Years
5 milestone models from 2012 to 2019.
2012Photo: Anonymousfox36 · CC BY-SA 4.0
2015Photo: Navigator84 · CC BY-SA 4.0
2016Photo: JamesYoung8167 · CC BY-SA 4.0
2018Photo: Navigator84 · CC BY-SA 4.0
2019Photo: Anonymousfox36 · CC BY-SA 4.0
Current Lineup
Soueast continues to sell budget-oriented sedans and SUVs primarily in the Chinese market, and in recent years its models have also been exported under arrangements with larger Chinese groups.
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