Brand Details
About WEY
- Category
- Car
- Country
- China
- Region
- Asia
- Founded
- 2016
- Founder
- Wei Jianjun
- Headquarters
- Baoding, China
- Parent
- Great Wall Motor
- Format
- Transparent PNG
Shown for identification. WEY and its logo are trademarks of their respective owner.
Brand History
The WEY Story
WEY is a premium SUV brand launched in 2016 by Great Wall Motor and named after the company's founder and chairman, Jack Wey (Wei Jianjun). It was positioned as China's first homegrown luxury SUV marque, debuting with the VV5 and VV7 before shifting toward plug-in hybrid models. The brand's vertical-bar logo is said to reference a flagpole landmark in Baoding, Great Wall's home city.
Logo History
Evolution Of The WEY Logo
Model Evolution
WEY Through The Years
3 milestone models from 2017 to 2021.
Current Lineup
WEY focuses on plug-in hybrid SUVs and MPVs such as the Mocha, Latte, and Gaoshan, sold mainly in China with limited European expansion.
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