Brand Details
About Bowler
- Category
- Car
- Country
- United Kingdom
- Region
- Europe
- Founded
- 1985
- Founder
- Drew Bowler
- Headquarters
- Belper, Derbyshire, United Kingdom
- Parent
- JLR (Jaguar Land Rover)
- Format
- Transparent PNG
Shown for identification. Bowler and its logo are trademarks of their respective owner.
Brand History
The Bowler Story
Bowler was founded in 1985 by Drew Bowler in Derbyshire, England, building rugged off-road competition vehicles based on Land Rover underpinnings. Its Wildcat and Nemesis rally raid machines earned a strong reputation in cross-country motorsport, including events like the Dakar Rally scene. Jaguar Land Rover acquired the company in December 2019, bringing it into its Special Vehicle Operations orbit.
Logo History
Evolution Of The Bowler Logo
Model Evolution
Bowler Through The Years
2 milestone models from 1998 to 2007.
1998Photo: Welcomematt22 at English Wikipedia · Public domain
2007Photo: exfordy (Flickr User) · CC BY 2.0
Current Lineup
Bowler operates as part of JLR, building the Defender Challenge rally car and supporting one-make off-road competition.
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