Dodge Logo

Brand History

The Dodge Story

Brothers John and Horace Dodge founded their machine shop in 1900, becoming a major parts supplier to Ford before launching their own car in 1914, which quickly earned a reputation for toughness. Chrysler acquired Dodge in 1928, and the brand became synonymous with American muscle through the Charger, Challenger, and Hemi V8s of the 1960s and again in the 2000s Hellcat era. Dodge is now Stellantis's performance brand.

Logo History

Evolution Of The Dodge Logo

1. 1962–1976

   Dodge used the 'Fratzog', a three-pointed emblem formed from three arrowhead shapes, an abstract mark whose invented name had no meaning. It has been revived in recent years for Dodge's electrified models.

2. 1993–2010

   A ram's-head badge fronted Dodge cars and trucks until the Ram truck line was spun off as its own brand, taking the emblem with it.

3. 2010–present

   Dodge adopted a wordmark with two forward-slanted red stripes, signaling its focus on performance.

Model Evolution

Dodge Through The Years

7 milestone models from 1914 to 1998.

1914

1945

1966

1970

1984

1992

1998