Lamborghini Logo

Brand History

The Lamborghini Story

Ferruccio Lamborghini established Automobili Lamborghini in Sant'Agata Bolognese on May 7, 1963. The 350 GTV prototype appeared later that year, followed by the company's first production car, the 350 GT, in 1964. The transverse-mid-engine Miura arrived in 1966 and became one of the defining early supercars; the Countach followed as a production model in 1974. After several changes of ownership, Lamborghini joined the Audi-Volkswagen Group in 1998, gaining the resources that supported the Murciélago, Gallardo, Aventador, Huracán and Urus eras.

Logo History

Evolution Of The Lamborghini Logo

1. 1963–1964

   The first prototype briefly used a white bull on a red shield. A more complex four-color badge was then prepared for the first production cars.

2. 1964–1989

   Lamborghini established its enduring emblem: a detailed golden charging bull on a black shield with the marque name across a gold header.

3. 1990–1997

   Introduced with the Diablo, this larger shield used a blue background with a silver-gray bull and lettering.

4. 1998–2023

   Following Audi's acquisition, Lamborghini Centro Stile restored the black-and-gold palette and refined the shield, bull and lettering.

5. 2024–present

   The current identity uses a flatter, more minimal shield, broader lettering and restrained black-and-gold colors. The bull can also appear independently on digital channels.

Model Evolution

Lamborghini Through The Years

8 milestone models from 1964 to 2023.

1964

1966

1974

1990

2001

2003

2018

2023