Brand Details
About Land Rover
- Category
- Car
- Country
- United Kingdom
- Region
- Europe
- Founded
- 1948
- Founder
- Maurice and Spencer Wilks (Rover Company)
- Headquarters
- Solihull, United Kingdom
- Parent
- Tata Motors (JLR)
- Format
- Transparent PNG
Shown for identification. Land Rover and its logo are trademarks of their respective owner.
Brand History
The Land Rover Story
Sketched in the sand of a Welsh beach in 1947 and launched at the 1948 Amsterdam show, the original Land Rover was Britain's answer to the Jeep and became the world's workhorse. The Range Rover of 1970 invented the luxury SUV. Under Tata ownership since 2008, the marque now leads JLR's 'House of Brands': Range Rover, Defender and Discovery.
Logo History
Evolution Of The Land Rover Logo
1948–present
The green oval with 'Land Rover' lettering — supposedly inspired by the outline of a sardine tin on a designer's desk — has changed remarkably little.
Model Evolution
Land Rover Through The Years
7 milestone models from 1948 to 2019.
Current Lineup
The range spans Defender, Discovery and the Range Rover family (Evoque, Velar, Sport, Range Rover), with full EVs arriving.
Sales
Approximately 430,000 vehicles worldwide (FY2023/24, JLR total).
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