
Brand Details
About Mercury
- Category
- Car
- Country
- United States
- Region
- North America
- Founded
- 1938
- Founder
- Edsel Ford
- Parent
- Ford Motor Company
- Format
- Transparent PNG
Shown for identification. Mercury and its logo are trademarks of their respective owner.
Brand History
The Mercury Story
Mercury was created in 1938 by Edsel Ford to fill the price gap between mainstream Ford models and luxury Lincolns. The 1949 Mercury Eight became an icon of American custom car culture, and later models such as the Cougar gave the brand a performance image. Squeezed by declining sales and overlap with Ford's own lineup, the marque was gradually wound down.
Logo History
Evolution Of The Mercury Logo



Model Evolution
Mercury Through The Years
7 milestone models from 1939 to 2006.
1939Photo: Michael Spiller from Bradford, UK · CC BY-SA 2.0
1952Photo: Mr.choppers · CC BY-SA 4.0
1960Photo: Sicnag · CC BY 2.0
1967Photo: Mr.choppers · CC BY-SA 3.0
1975Photo: IFCAR · Public domain
1986Photo: IFCAR · Public domain
2006Photo: IFCAR · Public domain
Current Lineup
Ford discontinued Mercury in 2011 after announcing the brand's closure in 2010.
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