Brand Details
About Roewe
- Category
- Car
- Country
- China
- Region
- Asia
- Founded
- 2006
- Headquarters
- Shanghai, China
- Parent
- SAIC Motor
- Format
- Transparent PNG
Shown for identification. Roewe and its logo are trademarks of their respective owner.
Brand History
The Roewe Story
Roewe was created in 2006 by SAIC Motor after it acquired the intellectual property of Britain's collapsed MG Rover Group but not the Rover name itself, which required inventing a new marque. Its first model, the Roewe 750, was developed from the Rover 75, and the brand went on to become one of SAIC's principal domestic passenger car lines. Roewe later emphasized hybrid and electric models, including the early internet-connected RX5 SUV developed with Alibaba.
Logo History
Evolution Of The Roewe Logo
Model Evolution
Roewe Through The Years
5 milestone models from 2008 to 2020.
2008Photo: Navigator84 · CC BY-SA 4.0
2010Photo: Navigator84 · CC BY-SA 4.0
2012Photo: Navigator84 · CC BY-SA 3.0
2015Photo: Jengtingchen · CC BY-SA 4.0
2020Photo: User3204 · CC BY-SA 4.0
Current Lineup
Roewe remains an active SAIC brand in China with a range of sedans, SUVs, and new-energy vehicles.
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