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1964 Autobianchi Primula

CarBrandLogos archive · Autobianchi · 1964

AutobianchiPrimula

The car Fiat used to invent its future — front drive and a hatchback, quietly.

Discover the story

Photo: Charles01 · CC BY-SA 3.0

A defining chapter in Autobianchi history.

Explore the ideas, engineering and context that shaped the Autobianchi Primula, then continue into its specifications and place in the marque's lineage.

Torino Museo Nazionale dell'Automobile 087

01

Origins

The Primula of 1964 is one of the most influential cars almost nobody outside Italy remembers. Dante Giacosa had long pressed Fiat to adopt front-wheel drive with a transverse engine; the corporation, cautious, let its small Autobianchi marque take the risk. The Primula duly pioneered the layout Fiat would industrialise — end-on gearbox, unequal driveshafts, engine across the nose — and added a practical tailgate on most versions, making it an early true hatchback besides. Disc brakes on all four wheels completed a startling specification for a modest family car. It sold adequately; its ideas conquered. The Fiat 128 refined the layout, the world copied the 128, and the modern front-drive car settled into the shape this quiet experiment had proven a few years ahead of everyone.

Torino Museo Nazionale dell'Automobile 087 · Zairon · CC BY-SA 4.0

The facts that define it.

Produced

1964–1970

Engine

1,221&nbsp

Designer

Dante Giacosa (Berlina)

Body

2-door Sedan
Torino Museo Nazionale dell'Automobile 087

The Primula, in detail.

Production
1964–1970
Class
Supermini
Body style
2-door Sedan (automobile); saloon; 3-door hatchback; 4-door Sedan (automobile); saloon; 5-door hatchback; 2-door coupé
Layout
Transverse front-engine, front-wheel-drive
Engine
1,221 cc Overhead valve; OHV Inline-four engine; I4 (Berlina and Coupé); 1,197 cc OHV I4 (Berlina 65C); 1,438 cc OHV I4 (Coupé S)
Transmission
4-speed manual
Designer
Dante Giacosa (Berlina); Touring (Coupé)
Manufacturer
Autobianchi

Badge at launch

Autobianchi logo used in 1959

Autobianchi, 1959

This is the marque emblem that accompanied the Primula's era. The full identity timeline is documented in the brand archive.

Explore the logo history →