Skip to content
CARBRANDLOGOS
1956 Volvo Amazon

CarBrandLogos archive · Volvo · 1956

VolvoAmazon

First car in the world sold with three-point seatbelts as standard equipment.

Discover the story

Photo: Mick from Northamptonshire, England · CC BY 2.0

A defining chapter in Volvo history.

Explore the ideas, engineering and context that shaped the Volvo Amazon, then continue into its specifications and place in the marque's lineage.

1966 Volvo 122 two-door in Black, front right

01

Origins

Jan Wilsgaard was in his twenties when he styled the car that replaced the PV444, and he gave Volvo something it had never had: a shape that looked international rather than parochial. The slab sides, the light glasshouse and the modest fins read as American in miniature, but the engineering underneath was pure Gothenburg — a front-engined, rear-drive layout, sturdy B-series four-cylinder engines that grew from 1583cc to just under two litres, and a body engineered to take a beating.

1966 Volvo 122 two-door in Black, front right · IFCAR · Public domain

Volvo Amazon Amsterdam

02

Design and engineering

Its place in history was fixed in 1959. Volvo engineer Nils Bohlin had developed a belt that restrained the pelvis and the upper body with a single strap and a single buckle, and the company fitted it as standard here and on the PV544 — the first production cars anywhere to be sold that way. Volvo then declined to enforce the patent, on the grounds that the design was worth more to the world open than closed. Almost every car built since uses Bohlin's geometry.

Volvo Amazon Amsterdam · Richardkw · CC BY-SA 3.0

Volvo 122 S sedan

03

In production

The name is a curiosity. A German motorcycle firm held the rights to "Amazon", so outside Sweden the car was sold by number — 121, 122S, 123GT, and the 220-series estate that gave Volvo its first mass-market load-carrier and the beginnings of a reputation for wagons. Buyers in Britain and America mostly knew it as the 122S.

Volvo 122 S sedan · sv1ambo · CC BY 2.0

04

Legacy

Some 667,791 were built between 1956 and 1970, in Gothenburg, Torslanda, Ghent, Halifax and Arica, before the 140 Series took over. A great many survived: the combination of thick steel, simple mechanicals and a devoted parts supply means running examples are still ordinary sights in Sweden, and the model remains the clearest illustration of what Volvo decided to be.

The facts that define it.

Units built

667,791

Engine

1583&nbsp

Designer

Jan Wilsgaard

Body

2-door Sedan
Volvo Amazon Amsterdam

The Amazon, in detail.

Production
1956–1970; 667,791 produced
Class
Large family car (D)
Body style
2-door Sedan (car); sedan (130-series); 4-door sedan (120-series); 5-door station wagon (220-series)
Layout
FR layout
Engine
1583 cc Volvo B4B engine; B16 Straight-four engine; I4 ; 1778 cc Volvo B18 engine; B18 I4 ; 1986 cc Volvo B18 engine#B20; B20 I4
Transmission
3-speed H6 manual transmission; manual ; 3-speed Volvo M30 manual ; 3-speed Volvo M31 overdrive manual ; 4-speed M4 manual ; 4-speed Volvo M40 transmission; Volvo M40 manual ; 4-speed Volvo M41 overdrive manual ; 3-speed
Designer
Jan Wilsgaard
Assembly
Sweden: Lundby, Gothenburg ; Sweden: Torslanda (Torslandaverken) ; Belgium: Ghent (Volvo Car Gent; VCG) ; Canada: Halifax Regional Municipality; Halifax (Volvo Halifax Assembly; VHA) ; Chile: Arica (Divolvo); South Afric
Manufacturer
Volvo Cars

Badge at launch

Volvo logo used in 1930

Volvo, 1930

This is the marque emblem that accompanied the Amazon's era. The full identity timeline is documented in the brand archive.

Explore the logo history →