Brand Details
About Mini
- Category
- Car
- Country
- United Kingdom
- Region
- Europe
- Founded
- 1959
- Founder
- British Motor Corporation (designed by Alec Issigonis)
- Headquarters
- Oxford, United Kingdom
- Parent
- BMW Group
- Format
- Transparent PNG
Shown for identification. Mini and its logo are trademarks of their respective owner.
Brand History
The Mini Story
The original 1959 Mini, designed by Alec Issigonis in response to the Suez fuel crisis, revolutionised the small car with its transverse engine and front-wheel drive — and won Monte Carlo three times. BMW relaunched MINI in 2001 as a premium small-car brand, keeping the character while modernising everything else.
Logo History
Evolution Of The Mini Logo
1959–2001
Various badges from Austin and Morris parentage, settling on the winged Mini roundel.
2001–present
BMW-era winged badge, flattened to monochrome line art in 2018.
Model Evolution
Mini Through The Years
5 milestone models from 1959 to 2024.
1959Photo: DeFacto · CC BY-SA 2.5
1964Photo: User SteveBaker on en.wikipedia · Public domain
2001Photo: Alexander-93 · CC BY-SA 4.0
2010Photo: Vauxford · CC BY-SA 4.0
2024Photo: Alexander Migl · CC BY-SA 4.0
Current Lineup
The family includes the Cooper 3- and 5-door, Convertible, Aceman EV and Countryman, with electric versions central to the range.
Sales
Approximately 295,000 vehicles worldwide (2023).
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