Suzuki Logo

Brand History

The Suzuki Story

Suzuki was founded in 1909 by Michio Suzuki in Hamamatsu, Japan, as a manufacturer of weaving looms. The company entered motorized transport after World War II, launching its first motorcycles in the early 1950s and its first car, the Suzulight, in 1955, an early pioneer of Japan's kei car class. Suzuki grew into a global force in small cars and motorcycles, with landmark products including the Jimny off-roader, the Swift, and the Hayabusa motorcycle, and built a dominant position in India through its Maruti Suzuki subsidiary.

Logo History

Evolution Of The Suzuki Logo

1. 1909–1958

   The early company used various wordmarks and emblems during its loom-making era and first years of vehicle production.

2. 1958–present

   Suzuki adopted its stylized red 'S' mark in 1958. The angular, sweeping letterform has remained essentially unchanged for decades, usually paired with the blue SUZUKI wordmark, making it one of the most stable logos in the industry.

Model Evolution

Suzuki Through The Years

8 milestone models from 1962 to 1999.

1962

1970

1979

1983

1985

1988

1993

1999