01
Origins
The D60 of 2019 brought Maxus's C2B configurator strategy to the mid-size crossover mainstream: five-to-seven-seat flexibility, sharp styling and petrol-turbo power, with online customisation continuing SAIC's retail experimentation. It competed domestically against the crowded middle while feeding right-hand-drive export markets that valued space-per-yuan. The D60's role was consolidation — extending the van brand's passenger credibility established by the D90 — as Maxus's identity settled into practical value across body styles. History will file it among the competent multitude of China's crossover boom; within SAIC's portfolio it marked Maxus's maturation into a full-spectrum volume marque. Competence at scale, the Chinese industry's great lesson, needs no headlines to compound. The configurator's lessons outlived the marketing campaign, resurfacing across SAIC's later retail platforms.
Maxus D60e 002 · Jengtingchen · CC BY-SA 4.0
