Brand Details
About Baojun
- Category
- Car
- Country
- China
- Region
- Asia
- Founded
- 2010
- Headquarters
- Liuzhou, China
- Parent
- SAIC-GM-Wuling
- Format
- Transparent PNG
Shown for identification. Baojun and its logo are trademarks of their respective owner.
Brand History
The Baojun Story
Baojun was launched in 2010 as a budget brand of SAIC-GM-Wuling, the joint venture between SAIC, General Motors and Wuling. The name means 'treasured horse', and the brand was created to offer affordable cars to first-time buyers in China's smaller cities. Models such as the Baojun 730 MPV and 510 crossover became strong sellers in the mid-2010s.
Logo History
Evolution Of The Baojun Logo
Model Evolution
Baojun Through The Years
5 milestone models from 2011 to 2018.
Current Lineup
Baojun remains part of SAIC-GM-Wuling and has repositioned toward compact electric vehicles as its conventional model sales declined from their mid-2010s peak.
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