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CARBRANDLOGOS
2011 Higer Yujun

CarBrandLogos archive · Higer · 2011

HigerYujun

The Yujun — Higer tries the light truck lane.

Discover the story

Photo: Navigator84 · CC BY-SA 4.0

A defining chapter in Higer history.

Explore the ideas, engineering and context that shaped the Higer Yujun, then continue into its specifications and place in the marque's lineage.

Higer Yujun 4 China

01

Origins

The Yujun of 2011 took Higer beyond buses into light trucks: a workhorse line for the logistics boom, leveraging the group's manufacturing scale against entrenched truck specialists. The diversification tested how far bus-built distribution could stretch; the answer proved modest, and Higer's centre of gravity remained coaches and the electric transit wave where its engineering led. The Yujun documents the era's expansionism — every large Chinese manufacturer probing adjacent segments during the boom — and the discipline that followed: consolidation back to core strengths as competition rationalised the map. The discipline of returning to the buses proved wiser than the ambition of leaving them. The experiment's cost was modest, its lesson permanent, and the coach lines never again shared investment with adjacent dreams.

Higer Yujun 4 China · Navigator84 · CC BY-SA 4.0

The facts that define it.

Produced

2011–2014

Engine

JM491Q-ME 2.2L petrol I4

Body

2-door pickup
Higer Yujun 4 China

The Yujun, in detail.

Production
2011–2014
Class
Mid-size pickup truck
Body style
2-door pickup; 4-door pickup
Engine
JM491Q-ME 2.2L petrol I4 ; 4D25 diesel turbocharged 2.4L I4; 4JB1TI diesel turbocharged 2.8L I4; 4JB1TC diesel turbocharged 2.8L I4
Transmission
5-speed manual
Assembly
Suzhou, Jiangsu
Manufacturer
Higer

Badge at launch

Higer logo used in 2010

Higer, 2010

This is the marque emblem that accompanied the Yujun's era. The full identity timeline is documented in the brand archive.

Explore the logo history →